Screaming Frog Alternatives Page: SaaS SEO at Its Finest
SaaS owners, you know the drill: ranking for "alternatives" to your product on Google helps control the narrative around your brand and prevents competitors from stealing your prospects.
The way most companies do it is by creating bland comparison pages that pit their software against others.
Screaming Frog just turned that strategy on its head.
Instead of reviewing their competitors, they created a "Screaming Frog alternatives" page comparing their mascot (a screaming frog) to other animals.
And it's working!
They published this page on May 30th, and as of July 2024, it's already ranking 5th for "Screaming Frog alternatives."
Why it matters: This creative approach not only sets Screaming Frog apart from the typical, boring software comparison pages but also grabs attention and sparks curiosity. It shows that a little creativity can go a long way in making your content stand out in a crowded market.
How Screaming Frog Built Its Alternatives Page
Engaging Content
Screaming Frog used an engaging narrative to explain their unique name and then introduced their "competitors" in a fun, memorable way. They compared their mascot, a screaming frog, to various loud animals like the howler monkey and snapping shrimp, creating an entertaining and informative experience for the reader.
Visual Appeal
The page is visually appealing, with custom illustrations of the animals and well-organized comparison tables. This not only makes the content more engaging but also easier to digest.
SEO Optimization
Despite the playful approach, the page is well-optimized for SEO. It includes relevant keywords and phrases like "Screaming Frog alternatives" while providing genuine information that users might find interesting and valuable.
Clear Comparisons
The comparisons are clear and straightforward, with tables that highlight the differences between the screaming frog and the other animals. This not only adds to the humor but also subtly reinforces the strengths of Screaming Frog's software in a memorable way.
Takeaway
Screaming Frog's fresh approach to their "alternatives" page proves that thinking outside the box can lead to remarkable success.
As a software company owner, you can learn from their example. The SEO industry often follows a pattern of copying and trying to outdo each other.
But as Screaming Frog demonstrated, you don't have to follow the crowd to rank well.
Creativity still has a place in SEO.
Surprising your prospects with a touch of humor can build rapport and give them a reason to choose your company.